Message Lab is a project supported by The John A. Hartford Foundation and Cambia Foundation and convened by Anthony Back, MD, of the University of Washington. The project is tasked with working with others to develop and test messaging principles and guidance that effectively spurs conversations about the kind of care a person with serious illness could receive.
The goal of this work is to align empirical research findings about what the public is interested in hearing with the way our field talks about serious illness and end-of-life care—and do it with maximum flexibility for individual sectors to use their own vocabulary.
Leading organizations participated in the project, lending their support and expertise to inform the research and final messaging, including: Ariadne Labs, Center to Advance Palliative Care (CAPC), Coalition to Transform Advanced Care (CTAC), Respecting Choices, The Conversation Project, National POLST, The Society for Post Acute and Long Term Care Medicine (AMDA), VitalTalk, the American Academy of Hospice and Palliative Medicine (AAHPM), the National Coalition for Hospice and Palliative Care (NCHPC) and the National Hospice and Palliative Care Organization (NHPCO).
Below are resources that the NPC has developed and curated for healthcare communities and POLST advocates to utilize in dissemination of POLST education and messaging.